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Advertising Copywriting - The Top Ten Clichés and Why You Should Avoid Them
We've all seen them plenty of times. Frankly, once is too many. Copy clichés are more likely to put off prospective customers than convince them to buy your product or service. If your advertising copywriter comes up with them, find another...
Do You Want To Sell More? Then Stop Trying To Be Everything To Everybody!
I know you've heard this a thousand times, but from the looks of
things few businesses are following the advice¡
Far too many businesses (online or offline) define their target
market as ¡°anyone with a pulse and a wallet.¡± (Not always in that...
How To Pluck Fresh New Ideas For Writing Killer Sales Copy...Straight Out Of Thin Air!
If you want to improve your writing, you probably spend a fair amount of time reading a variety of "How To Write Good Sales Copy" kinds of information. True? You probably subscribe to a handful of newsletters like mine... you've read a few of...
How to snag that freelance writing job
So, you want to be a freelance writer. You've scoured the
Internet for the best paying writing jobs, and now you're ready
to apply for some of them. There's just one problem: so are a
few hundred other freelance writers, many of whom have a...
The Art of Reading Your Buyer's Mind
Wouldn't it be fantastic if you had a crystal ball and you could read your prospects' minds you knew what they were thinking when you were making your sales presentation. You knew why there were considering the product in the first place. You knew...
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When "Less" Is More... When It Comes To Writing Your Sales Copy
Today we're going to wrap up our discussion about these 5
critical copywriting techniques you must be using in "5 Ways To
Give Your Prospects A Much-Needed Break!"
O.K.?
Let's just go over the 3 items we've already discussed:
1. Writing compelling sub-headlines, strategically placed
throughout your sales copy!
You must use at LEAST one per written page.
2. Using compelling bullets to firmly and confidently state or
re-state the benefits of your goods or services!
3. Making sure you're alternating bold copy with the "normal"
copy in your bullets, to provide your prospects with
"eye-relief" and to emphasize the critical parts of your sales
copy!
And finally...
4. You must be writing in short sentences, made up of basic
ideas!
See, you DON'T want to be delivering more than one point at at a
time when you're talking to a prospect -- because in a sales
letter, if they haven't had time to digest your first item...
and they you hit 'em up with the second item anyway...
They're going to be confused.
And confusion, like "delay"...
Is The Death Of A Sale!
If you're prospect's confused, they'll bail on you faster than a
lawyer bails on his client as soon as he's ran out of money!
You should even use very short sentences when you need to.
Like this!
Make sense?
5. And lastly, use short paragraphs as well.
Just think about it for a second: How annoying is it
when
someone strings sentence after sentence together when they're
talking to you? Without any interruption. And without making any
kinds of pauses. Even for breathing. Or to ask you if they're
making sense? Doesn' that just drive you nuts?
That's as irritating as nails grating across a chalk board!
By using short sentences and short paragraphs, you're making it
as easy as possible for your reader to digest what you're saying
and get on with it.
Listen, the bottom line is... if you're writing sales copy and
you don't consistently use all these little "tricks"... you're
going to end up writing... a lot MORE sales copy... in exchange
for...
A lot... less... sales!
Now go sell something,
Craig Garber http://www.KingOfCopy.com
P.S. Check out all the prior archives you've been missing, right
here at: http://www.kingofcopy.com/tips/tiparchives.html
P.P.S. If you know someone who could benefit from this tip, then
do the right thing and forward this tip on to them, right NOW!
About the author:
If you want to know how to consistently attract a steady stream
of fresh new prospects, who are pre-qualified, eager, and
excited about buying from you, then Craig Garber -- recognized
by his peers as America's Top Direct-Response Copywriter -- can
show you exactly how to do this, step-by-step. Garber's written
winning promotions across a HUGE variety of industries and you
can see them all for yourself on his website at
http://www.kingofcopy.com
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