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Types in Logo Design

Text-Based Logo Design The mainly extensively used of all logo types; the Text-Based design focuses on text and style but can include other elements as well. A Text-Based design may be best suited for corporations whose name successfully portray what they do (TCS Couriers, Home Freight) devoid of graphical essentials to communicate that message, a literal explanation of the words is often necessary. (For example, all of us know it very well that Wal-Mart is a very big mart because its


service and symbolize a company by relationship. (Think of NIKE or Apple Computer.)

Prefer a Brand-mark Based design when: * You need an emblem on a product. * Your name is too long, too common, doesn't interpret well globally, or has no qualities. * You need to link auxiliary to the parent and can't easily use the name. * You can afford to teach the public what the symbol means.

Icon-Based Logotype Icon-based logotypes are also referred to as combination marks. An Icon-based logotype generally combines a brand-mark Based symbol with a word-mark Based. The combination can be loose or integral. With a loose combination, the elements can be used together or separately. A good icon based
company logo design can effectively communicate what a company does as well as reflect the company personality.

Prefer an Icon- Based design when: * You are a startup enterprise or small business with limited funds. * Your name is reasonably distinctive but not (yet) a household word. * You need an emblem on a product, but want more than just a symbol. Since Icon-based Logotypes communicate more readily than other logo design types, less marketing is required for the logo to be effective. Therefore, icon-based logotypes are the most cost effective type of logo design available and are ideal for startups or small businesses with limited marketing budgets.

About the author:

Harris Jhosta is holding the market experience of IT industry and immense business solutions for about 2 decades now. His vast experience in the related field gave him the acclamation and renownship in many sectors of business. Harris has also been involved in providing educational services in form of various seminars and lectures, in many well renowned universties. Presently carrying a research on the evolution of business performance by the adv