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eCommerce, Communications and the Global Internet Community.
In our increasingly online world, cyberspace is still experiencing "gold fever", but there have been and will be many casualties. Only the innovative, responsive, financially sound and flexible will survive. Many new markets are joining the world...
Eyes on your eCommerce Website
Copyright 2005 Richard Keir In a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute, Eyetools and the Estlow Center for Journalism and New Media has a lot to say about...
For Your ECommerce Success
Have you always dream of owning your own Business and working in the comfort of your own home ? As human we all want to succeed. We all want the best from life. We all want to be wealthy, to have a great house, to travel around the globe. A great...
Getting Started in ECommerce - Part One
In 2004, Enquiro.com conducted a study of the search behaviors of men vs. women. They found that women spend more time in their searches and at specific sites. The study also revealed that women tend to be more deliberate in reading search results,...
VictoryVisions >> Your one stop to build a successfull ecommerce website
Are you looking for a online presence for your shop? Are you looking for improving your present ecommerce site? Are you bored with your existing site design and layout? Victoryvisions is your one stop place where you can find professionals...
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Ask Mr. D - ECommerce Sales
Dear Mr. D,
After spending about a year as an
affiliate for other companies, I have
come up with my own product.
My product is similar to one that I
was selling as an affiliate. I made
real good money selling this product
as an affiliate, but my product, which
I think is superior to that one, is not
selling hardly at all.
My price is the same and I am getting
a lot of traffic, but as I said, very few
sales. Can you please take a look at
my website and see if I have a problem
there? Something is wrong.
Signed,
No Sales
____________________
Dear No Sales,
There is an old adage in sales, don't
sell the steak - sell the sizzle.
Your site does a good job of describing
your product. That is what's meant by
selling the steak. But, it falls short on
selling the benefits a buyer will gain
by using your product. That is called
selling the
sizzle.
People are not interested in your product
or service per se, they are only interested
in what the product or service will do for
them. How will they benefit from using your
product or service.
You need to rewrite your sales copy to
let your visitors know how they will benefit
from buying and using your product. Paint
them a verbal picture of how they will be
better off once they have that product.
You said you had done well selling this
type of product as an affiliate. I suggest
you take a look at that website to see
how they do it. I'm not suggesting you
copy their site, but just get a few ideas.
I wish you the best.
Signed,
Mr. D
About the Author
Do you have an advertising or marketing
question you'd like to see published in this
column? Send it to mailto:MrD@epm.zzn.com
You can visit Mr. D's website at:
http://www.freeadsgalore.com
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