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Conquering the International Speaking Circuit
Conquering the International Speaking Circuit Essential things
you should know By Frank Furness
England We moved from South Africa to England nine years ago and
for four years I worked in the City of London. It is now one of
my favourite...
Direct Marketing - A Beginners Guide
This guide is packed with tips and tactics to help you write successful sales letters and target your marketing campaigns for maximum response. You are taken from the basics of Direct Marketing, how to profile your targets, and develop prospect...
Five Marketing Nightmares and How to Prevent Them
The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers.
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How To Find Joint Venture Partners
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Offline Promotion: Undervalued Opportunity
When it goes about Website promotion, people usually think about such things as search engine optimization (also known as SEO), different pay-per-click advertising opportunities (such as Google AdWords and Overture), incoming links campaigns, and...
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Display Your Contact Details
Lets say you put up a booth at an exhibition where a large number of people have come to see a product or service that you offer. This booth has all the brochures, pictures, demos etc. of your products/service. The customer is now interested and wants to talk to someone to find out more about your product/service or to clarify a few queries.
But on this booth you have not displayed your phone nos. anywhere or any other contact details prominently. The customer is expected to look around for your contact details all across the booth. How long do you think this customer will look around? Do you think he or she would take a lot of effort finding out how to contact you?
Well this is what I have seen on a number of web sites across the Internet. All sites are designed well, all product details are mentioned, and ways to purchase the products are defined. But the details on how to contact the company are either not mentioned or put in a link "Contact Us" in the footer of the site in small fonts.
"Contact us" should be the highlight of the website. Your telephone numbers, email address etc. all should be displayed prominently on the top of the site on every page so that people can easily call you up and get their questions answered. If you have a toll free number that much better. Display this on the top of the page.
If you do not have a 24-hour service then display the time between which people should call you
and specially mention the time zone. The Internet has people coming to your website from all over the world and the time zones are different as you know. So you put up on your website 9.00 am - 5.00 pm and no time zone it would look to the visitor that he or she can call you during their time zone.
People feel more comfortable making a purchase from a website to whom they can reach by a phone to clarify any queries that they may have. Every sales man in his first contact with his customer first hands out his visiting card to ensure that the customer can call him after his sales call for any clarifications.
Advertise your phone numbers and contact details on the website more prominently and ensure that it is mentioned on every page of your website as any visitor to your site would not necessarily enter your website from your home page.
About the Author: Manoj Mansukhani is the founder and CEO of Scarlet Technologies (http://www.scarlettech.com). They provide services to help your business succeed online. Their services include increasing website conversion rates (i.e. online sales/leads), online marketing, search engine optimization and web development.
Source: www.isnare.com
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