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The Complete Beginner's Guide to Writing Articles.
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The Tao of Web Marketing
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Five Ways To Super-Charge Your Ads
You have decided to try your hand at running
a business in the Internet Marketing world.
Lesson number one is Learn to Super-Charge
your advertising.
You can have the greatest product in the
world, but if you can't get anyone to
your website, you're business will get
quite lonely.
I am going to tell you five ways to get
your advertising on the road to being
Super-Charged.
1. Research
Research your product - What problem does
your product or service address? Look for
all of the benefits that your product or
service provides. Make a list of each
benefit that you come up with.
Research your competitors - You need to
know how your product or service stacks
up against the competition. Look at their
prices, the benefits they are pushing,
what kind of advertising are they doing?
The more you know about the competition,
the better off you will be.
Research other successful ads - Look
around and see what kind of ads are
successful. Look on TV, listen to the
radio and check out the print mediums
as well. Look for ads that generate your
curiosity or seem to attract your
attention. What do these ads have in
common or what about them catches your
eye.
Research is very important for ad writing
and yet most will not spend any time on
this most important step.
2. Write Great Headlines
If you want to be successful, you need
to learn to write great headlines.
The headline is your chance to get the
customers attention. I look through
hundreds of ads each day. I only read a
few. I read nothing but headlines and
if you can't pull me in with that, well
you just have another ad among thousands.
How do I write great headlines? I am not
a writer you say. This is where step one
becomes such an important part of your ad
writing.
You made a list of all of the benefits.
Now write a different headline using each
benefit. How many you ask? Well I would
recommend anywhere from 25 to 50. Why so
many you ask? You want as many choices as
possible, plus this will make the actual
writing of your ad a breeze. More on that
later.
Now that you have a list of headlines,
start eliminating them one by one until
you get down to the best two or three.
3. Write Magnetic Ads
When the customer starts reading your ad,
half the battle is won. You now have the
customer's attention. You don't want to
lose it.
This is actually the easy part. You want
to make the customer curious enough to
click through to your website or sales
page.
Look at all of the headlines that you
have discarded. You should be able to
find plenty of ideas that will make the
customers life easier.
Tell the customer what your product or
service will do for them.
*Can you save them time?
This product will save you five hours a
week.
*Can you make their website pull more
visitors?
This product will help you pull 28%
more visitors.
Tell the customer how you can make
their life easier and you will
get a
nice percentage of visitors.
Be specific with your statements.
Notice how I used 5 hours and not, a
few hours a week.
Also, using an exact percentage such as
28%, is much better than rounding it off
to 30%.
A specific type statement is much more
believable than a generic one.
4. Test your Headlines
You should now test your headlines to see
which one pulls the best.
The number of headlines that you test will
depend on what size budget you are working
with.
I am going to use an example of how I test
two different headlines. You can use the
same principles to check as many as you
choose.
This is one way that I test my headlines.
There are many ways to test. Use your
imagination and the ways are unlimited.
This is a nice simple one.
I now have my ad copy finished and I will
use the same ad copy with both headlines.
I choose a couple of ezines within my
budget and buy a couple of some type
Sponsor Ad. I personally prefer to use
the Top Sponsor spot. It attracts more
attention and not only gives me truer
results but also usually gives me more
sales as well.
The first week I run my ad with Headline A
in ezine number 1 and Headline B in ezine
number 2. The second week, I switch the
ads to the other ezine.
With the ads running for a full week in
each ezine, I have pretty good numbers to
check for results.
You now know which headline pulls the
best, so it's time to start your ad
campaign.
5. Advertising Campaign Deluxe
At this point, most of the work is done,
but not quite.
The two most popular places to advertise
are Solo Ads in ezines and the Pay-Per-
Click search engines.
I personally prefer to use Solo Ads as
my primary method of advertising. With a
little research, you can find some of the
better ezines to advertise in.
I personally like to subscribe to the
ezine and check it out. You want to find
ezines that have valuable information.
If the ezine provides good content, the
subscribers are usually reading and if
they are reading, you have a great
audience for your ad.
The second choice is Pay-Per-Click
search engines. They can be a very
valuable tool when used correctly but
they can also cost you a big chunk of
money quickly if you are not skilled
at using them.
I would recommend that you use Solo
Ads until you are sure that your sales
page or website are accomplishing what
you wish.
Getting a successful ad campaign off
the ground takes a lot of time and
effort. Most are not willing to pay the
price for success. Take the time to
make your campaign successful by
Super-Charging your ads.
About the Author
Raymond Johnston Jr is the publisher of Money For Hire Ezine. Find the latest marketing trends, newest traffic
programs, get free marketing courses. Subscribe by sending an email to mailto:moneyforhire@rapidreply.net
You can receive my latest marketing course free. The Art of Getting Subscribers mailto:subscribers@rapidreply.net
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