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10 Critical Things To Do Before You Spend A Dime In Advertising
“Research…” Let’s say it again… “Research”…Grrrrrrrr. The word “research” can make many eBusiness owners cringe. Why? Because it sounds like such hard work. Let’s analyse the word itself. “Search” means to go looking for something and “re”...
10 Expressions to Avoid In Sales Information
Keeping up with what words are in and out isn't hard. Yet, with all the other more important things on our to-do list, it doesn't get remembered easily. 1. Any archaic, stilted words, such as: hitherto, whereby, thereby, herein, therein, thereof,...
Choose Your Own Economy
I don't know about you, but I for one have no intention of suffering an Economic Downturn! Did you ever ask yourself why, all of a sudden, the airwaves are filled with forecasters cries of pending economic doom? Geesh, everything seemed hunky dory...
Discover The MAJOR Force Driving Internet Sales Today
Simply put, permission email marketing is THE true profit producer fueling the success of the Internet age. If I didn't make that point strong enough, please re-read that statement until it really sinks in. No other Internet marketing strategy...
The Shoemaker And The Elves
Remember the story of the Shoemaker and The Elves? The shoemaker would go to sleep and the elves would finish any shoes he hadn't gotten around to. Our minds function in much the same way, Our conscious, logical mind is the shoemaker. Our...
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Write a Power Press Release and Get a Feature Story-Seven Times as Valuable as Advertising
Do you send out press releases? Have they brought you financial
rewards? If not, you may want to rethink how to write a good
one-one that editors pay attention to. If editors noticeand love
your press release, they will want to interview you for a feature
story. The feature story not only gets you valuable attention, it
also brings credibility to you, your products, and your services. It
is seven times more valuable than advertising.
For example, in a large city daily newspaper, your feature story
can get editorial space worth anywhere from $1500 to over
$5000 in "free advertising." This space is worth seven times as
much as an ad because it implies the newspaper endorses you.
You have only seven seconds to impress, so be sure your news
release has an outrageous heading that includes a benefit. Then,
be able to prove it. What do you think of these? "Design Every
Part of Your Book as a Selling Tool," "Double, even Triple your
Online Sales Through Outrageous Headlines," from which I
created this one my Web site: "Double, even Quadruple your
Web Sales Through Opt-in Ezines"
Market Yourself Through the Media Interview
Always ask the interviewer is there any problem with mentioning
your phone number or Web site address. What good is a feature
if your audience can't get in touch with you? They usually
say
yes.
The San Diego Union-Tribune responded to my press release
with the headline "Seven Sure-Fire Ways to Sell More Books
Than You Ever Dreamed Of" by giving me space that would
have cost $3000 if I had placed an ad. Funny, they didn't even
interview me.
The columnist created her own story.She used this heading:
"Workshop Guides Novice Book Authors." One of her highlights
said, "seminar participants might be the next John Grisham."
My phone rang off the hook for over a week. I hired an assistant
and we took over 100 calls and collected over 60-email
address. To each of the latter I sent my monthly eNewsletter
"The Book Coach Says..." and got four new book-coaching
clients worth thousands of dollars over the next six months. At
the same time, my assistants sold 25 books and kits at the back
of the room.
You Have What Editors Need
Media editors and radio/TB talk show producers want and need
human interest, and newsworthy stories. You have what they
need-solutions to problems their particular audiences have.
About the Author
Judy Cullins: author, publisher, book coach
_Ten Non-techie Ways to Market Your Book Online_
_Write Your eBook or Other Short Book-Fast!_
http://www.bookcoaching.com/teleclasses.shtml
Subscribe to FREE ezine "The Book Coach Says..."
Email: Judy@bookcoaching.com
619/466-0622
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